Social Build enables an increase in Customer Engagement.
When Social Build has shared the photo and caption onto the various Social Networks. Users will like, repin, favourite, retweet etc and many will follow/like/add themselves to your social network business page(s). Meaning that they will see future uploads. Many users will click the published link to visit your website to view more behind the photo. Some will message you on the social networks too.
Different businesses will have different goals and achievements, on what they want out of Social Build, it depends on the type of business, but most wil want an increase in visibility on the internet, which then allows for further customer engagement and conversion in some way of new user(s) into a customer.
Having a website, with content being added often, increases your website footprint.
An Example of this is Eye Candy Nails, it has 11,800 pages on Google as of 11/07/2014. This allows google searches to find you. How many nail salons, do you know with such a website prescence. Normally they have about 20 pages at max.
Once you get going, with regular uploads, your website will be visited often by the search engine bots/web crawlers, as they crawl the web. Increasing the number of pages you have on the internet. The more photos you upload with captions, the more keywords the search bots will find. Put simply it will be easier to find you on seach engines like google, and the higher up the search index you will climb.
If you would like to discuss your requirements or require any further information, then please don't hesitate to contact Social Build. Skype or Google Hangout sessions can be arranged to demo software.